Celebrating Sinatra’s life with an interactive infographic

We have been working for our brilliant client, Universal Music, for over a year now and the relationship continues to develop. We have supported the growth of UDiscover with digital and print marketing assets; the department has been a real success shown by an increase in the merchandise and memorabilia sales.

Our latest project is an interactive infographic to celebrate the legendary Frank Sinatra’s 100th birthday. The parallax webpage contains 100 facts about one of the most popular and fascinating musicians ever.

With so many facts there was a challenge to produce something that was engaging and interactive which still led the user to the final call to action: to purchase the Frank Sinatra box set. To achieve the best user experience we created animations with Java on desktop and as a responsive site it resizes to mobile.

mic-and-screen

James, Creative Director at Logo Logo said

“We were given the key to something very special by being able to choose from Universal’s exclusive archive of Sinatra photography.”

The content has gone viral on social media with over 15,000 likes on Sinatra’s Facebook post and thousands of mention on Twitter.

You can learn about Frank and enjoy our interactive infographic at sinatra.com/100facts

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