Normally most business faire’s would dole out a plethora of boring corporate cards but Brighton Tattoo convention dished out a delightful amount of inspiration.
What struck me was the strong branding quality for nearly all of the tattoo companies displaying. Big and small alike. Local Brighton studios next to Famous LA studios set apart only by their accents. You wouldn’t expect less from these guys, being creative is their trade and something so simple as a business card wont be overlooked. I picked up as many business cards as I could and I got many more than I expected.
What I like about these cards is the variety of techniques used to create a personalised card that wont be sniffed at. Plenty had dished out for heavy stock, foil blocking, UV Spot lam etc,. This really is an industry where first impressions count and the cards are at the front-line. No card copied a generic format and most offered glossy stickers to compliment the brand.
There is a clear theme running throughout the designs; skulls, black & white, vintage lettering, calligraphy, death, blood, fang’s etc,. There are heavy influences from West Coast America and Latin-American style “West Coast script,” or “Chicano lettering,” white outline, beveled edges and dropshadow has become mainstream trendy which has quickly been adopted by English tattoo culture.
Tattooing doesn’t just stop at the skin it can be applied to any surface extending the brand/pattern onto phones, cars and shopfronts. This was massively popular in Miami Wynwood which I visited last year. Keep your eyes peeled for that blog post coming shortly…
I picked up this iPhone case (my sad gadget habit) which matches the M.C Esher style pattern on my mates (@apergee) sleeve. I love patterns. I love tattoo’s!